Fashion week

Alta Roma will dedicate the forthcoming edition of the Roman fashion shows to "Il Filo"("The Yarn") with all of its symbolic and material value, starting from the production of the finest raw materials to the most advanced, creative and experimental textile research; from the purity of its raw state to the infinite possibilities of weaving innovative, singular masterpieces.

Inimitable in its kind, each time, AltaRomAltaModa chooses to dedicate the event to a theme that epitomizes fashion, whether it is a question of new trends or undying legends, thus giving designers a unique opportunity to express themselves through the creation of magnificent masterpieces . Hence, the choice of "The Yarn", the very soul of the genesis of haute couture thanks to its dual role as a primary element not only of the weft but also of the cohesion of various fabrics. It is the creative essence of the garment and acts as its material strength while tricot couture represents the new frontiers of elegance. Conversely, the "Sense of the Yarn" starts with the tactile pleasure of the fabric and is consummated by the creation of shapes and volumes with experimentation finally resulting in the most classic, sartorial construction.

The Alta Roma event will not only be confined to some of the city's most beautiful venues. Video-walls will be set up in some of Rome's busiest communal spaces including Vetrina Roma, at the Termini Station, and "Galleria Colonna", thus enabling passers-by to take part, even though virtually, in the fashion shows organized at different locations throughout the city.

Alta Roma also aims to establish a series of strong bonds between training research. For example, not only will the designer Giovanni Cavagna play a key role in a project dedicated to the theme of the event but will also act as a tutor for young Fashion School students

In line with its philosophy and on-going mission, the next edition plans to give enormous exposure to the "discovery" of up-and-coming talents, a reflection of experimentation and innovation. The interest shown by the press, companies and buyers in the three winners of the first "Who is on next?" competition has confirmed the need to repeat this successful experience jointly sponsored by Alta Roma and Vogue Italia. Thanks to the competition, Carlo Alberto Pregnolato has increased sales by 300% with his products being distributed in some hundred sales points worldwide. Initially present in only 19 sales points, 6267 now boast distribution in as many as 103 stores scattered throughout the world. Albino d'Amato has increased his initial turnover of 20 thousand Euros to 150 thousand Euros for his 2006 Spring/Summer collection. As with the last edition, during the July event, the nine finalists of the competition will have a chance to present their work before an international jury who have gathered in Rome with the sole purpose of selecting the three winning entries.

Although not yet fully defined, the fashion show schedule has been designed to reflect the current industry situation and will include the participation of both historic maisons and new designers from those countries, such as China, Montenegro and India, that represent the new markets and strategies of "made-in-Italy" fashion.