HANNA MARINE BOYER + ANTONIO D’ANDREA
A little anachronistic, a little old-fashioned, Vaderetro is both anti-modern and thoroughly retro-garde. It is not just a brand; it is an art de vivre. We spread arts, cultures, and subcultures through our unique and diverse genderless clothing style. This is not fashion. We refuse a temporary ideal, ephemeral fashion, choosing a pro-authenticity – anti-“product” ethos instead. Vaderetro transcends any socially constructed barriers to transmit an effortless vision of apparels. As a time machine, Vaderetro selects, rediscovers and rethinks what once were wardrobe essentials. Reinventing the past to create the new, we tell the story of a Paradise Lost named after the fond memories of days long gone. We nurture ourselves from one precise emotion: nostalgia. Every season, Vaderetro is reborn from its own ashes into another zeitgeist. After all, Vaderetro is a kind of rebellion: a touch impertinent, a touch eccentric. We celebrate individuality and self-creation resisting a world of uniformity that comes with picking mass- produced garments off a rack. Vaderetro is the power of choosing to be you, accepting your uniqueness and acknowledging that you don’t need to be the whole to be part of the whole.