APNOEA

Apnoea is a womenswear brand based in italy with a multidisciplinary approach to fashion. Born as a collective in 2016, Apnoea has changend shape but not the heart: the design dept made by the designer Pina Pirozzi e Enzo della Valle.Their goal is to give life to their own idea of aestetichs and fashion, celebrating the Made in Italy, the high quality, the research and a refined design. The first appearence was for the FW17-18 capsule collection, during the White tradeshow in Milano, within the project of talent scouting Artisanal Intelligence created by Clara Tosi Pamphili and Alessio De Navasquez. The collaboration with A.I. continued for the SS18 and Apnoea exposed a preview of the collection during the Alta Roma couture week, where was very appreciated by the media and press. During this event Sara Maino (Deputy Editor in Chief of Vogue Italia & Head of Vogue Talents) noticed Apnoea and selected it for the Vogue Talent September Issue. In september 2017 Camera della Moda Italiana invited the brand to take part of the Fashion Hub Market show during the Milan Fashion week. Apnoea is now distribuited by some of the best italian shop.

The Birth of blue. SPRING-SUMMER 19
A little bit by chance, a little bit by error. This is how the first chemical pigment was born in Berlin in 1704 by the color maker. The famous Prussian blue that revoluzionize the course of the art history, making new chromatic stories. Rare to find in nature and very difficult to obtain with mixes, blu is the most cold of the primary colour. Rare and noble, in chromotherapy is considered the colour of introspection, of quiet but also af the cosmic energy. A colour that remind the universe, the infinite, the skies and the seas, the celestial, the spirituality but also the melancholy. The Picasso Blue’s Period is maybe the most famous moment of the art history, where blue tones pervade the work of the artist, upset about a close friend death. The Birth of blue, title borrowed from a Levi Strauss manifesto of the end of 800, that remind the famous Sinatra song too, is a crossed tribute to the most “modern” color in art history, and the most timeless fabric in costume history. Two icons in one piece: THE DENIM. The SS19 Apnoea collection appropriates of this combo and make it in its own shapes and lines. Two elements that bring your mind to the uniforms, the workwear. Starting from this codes Apnoea destroy, re built and shape this material using it in the raw version (without washing treatments) and with large stitching, matching it to unusual materials as vynil, and classic manufacture as pleats. A contemporary and refined image, that give birth to an innovative style code that reflect more and more the brand.