AROMA 30

aroma30 is a brand creating items according to a seasonless philosophy of small capsule collections and ongoing items. The manufacture is made upon request by local tailors for the final customer, who can order the items on the online store or in our studio. The development of the last collections is focused on sustainability with handmade natural dyes, upcycled fabrics and a “no-waste” approach to manufacture. Michela Fasanella, designer and founder of the brand, moved her first steps in the creative departments of Valentino and Salvatore Ferragamo after studying at Accademia di Costume e Moda in Rome and Central St Martins in London. Besides working on her brand, she also works as a freelance designer for international start-up brands and as a lecturer at Accademia di Costume e Moda.

The new capsule collection is focused on color, following a palette of bright shades (lemon yellow, tangerine, peach pink, terracotta) balancing cold shades (purple, grey, light blue). Natural dyes are handmade with avocado pits, cinnamon, turmeric, woodlog and leaves. Botanical elements are revisited in a contemporary way through chromatic contrasts and experimental eco-printing techniques.