Born in La Spezia the 1st of February 1993. His first approach for fashion was at the institute for the Craft of Fashion in Parma. In 2010 he participated in the “Ponza Emotions contest in collaboration with Anna Fendi, where he exhibited an ethereal collection inspired by the nature movement of the island. During his studies he worked for several artisans and tailoring workshops of Parma where he learned the importance of assembling and dressmaking in ateliers. In 2011, after having won the special prize of the contest for young designers, “Riccione Moda Italia”, with a collection inspired by the women of Boldini, he graduated with honors and immediately began working as a designer at Pinko. In 2012, simultaneously with his job he began attending an evening course in fashion design at the European Institute of Design in Milan ending it successfully with a collection on the delicate and sophisticated Meissen porcelain and the alchemy of their creation. In 2014 he was selected among the winners of Next Generation successfully bringing his collection, inspired by dreamlike visions of an Indian legend to the catwalks of F/W 14-15 Milan Fashion week. After an experience in Dolce & Gabbana Alta Moda in 2016 he founded his own brand, based on the poetics of craftsmanship and uniqueness of traditional processes, which saw the launch of the first “collection 0” SS 2017 in September at the Fashion Hub Market in piazza Gae Aulenti during Milano Moda Donna. His third collection was selected among finalist for the competition of Vogue Italia and Altaroma ‘’Who Is On Next?’’ 2017.


The arrival in a gondola on the waters of the channels illuminated by the glimmer of the moonlight starts showing the delicate notes that accompany the entry of the guests. Guests are all grouped together at the entrance on the stairs of Palazzo Labia. They stand out dressed in delicate feathers and precious jacquard lurex on the most extravagant dresses of Italian Alta Moda, intersected among the most detailed and sparkling rich embroidery. The foot steps on the carpets while the gondolier accompanies the descent, the coat strikes almost the water before being placed on the floor. from the huge pockets of the coat slip out the invitations slip out “Le Ball oriental”. The voice buzz stops.

Only the melodious notes in the distance of “vissi d’arte” accompany the entrance. At each step the coat opens letting out the long belt tied in a bow then a huge cargo pants strewn with pockets and zip at sight typical of work leisure. Beaton accommodates the figure in front of the lens, even if the huge taffeta hat in a delicate fluorescent color covered most of the face. The photographer tries to note the name of the guest who had left the glittery backdrop in the crowd to move between the rooms of the building.