Founded by Giulia Venturi in September 2015, Supermarket Bag is a handbag brand with an authentic Italian soul and a strong international appeal, inspired by the shape and practical functionality of typical grocery bags. An iconic, recognizable everyday object is revisited and reinterpreted through smooth leathers, carefully selected materials and diverse shades from classic hues to highfashion tones, presenting a whole new distinctive take on the shopping bag.
Giulia’s passion and creativity drive the launch of a unique line in the industry.
Based on essential design and an entirely made in Italy production, in collaboration with specialized leather goods workshops, the project blends craftsmanship and contemporary style in a truly captivating product, marked by the unmistakable barcode logo. Tuscan by birth and globetrotter by nature, Giulia Venturi put aside her degree in agriculture and, while still very young, moved to Rome for the love of a jazz musician, also driven by her past as a classical cellist.
In the capital she worked as a costume designer, studied modeling and design, and began to create the first leather prototypes, spending entire days in the workshops and deepening her practical experience even before theoretical training. The value of “handmade”, with utmost care and dedication, is echoed in every Supermarket Bag model, available in the standard sizes Grocery/Large, Drogherie/Medium and Pastry/ Small, each offered in the different materials and tones of the collection. An all-season product that nonetheless follows the spring/summer and fall/winter rhythm, adding each time new thicknesses and tactile sensations, albeit maintaining its signature form with an interchangeable handle, both available in the basic version and in bolder styles. The easy-bag concept combines a natural shape and utility with elaborated materials and the most unique pairings and matching, where traditional leathers – washed and intensely treated to take on a worn and authentic feel – mix and alternate with animalier and exotic textures, ranging from contrasting ponyskin effects to python, giraffe, zebra and crocodile.

Scales SS 19
They are creations different from the moldable shapes. Exotic bags, feminine but with a strong character. Games of sinuous scales, recall reptilian figures, deliberately shaped as “scales”.
Contrasting laminae, from pink to smoky gold. Leather coupled with tassels, from marsala tones to slate nuances. For the evening or for the day, always versatile. The “Form” exceeds every concept,the continuous succession of joints creates perpetual movements that draw multiform lines with dynamic volumes. This is Scales, not just a simple accessory, but the result of precious details that have an intense experience… Like a story to tell.